CAMEL

About:
Camel has always been known as a brand that’s original and creative. It’s bolder and more culturally connected to what we call B-side culture; the deep tracks of a subject. 

The brand website was a strong source of product and promotional engagement but didn’t go beyond functional transactions (was missing an opportunity to tap into cultural relevance) to drive meaningful connection with the brand.

We needed to drive digital engagement during traditionally slow traffic times on Camel.com Our team of content creators created original content series based on art, fashion, music, lifestyle, and technology. We can make a huge cultural 
landscape feel accessible with small teams.