CHEF BOYARDEE

ABOUT :
Chef Boyardee’s new Throwback recipe is about bringing back the classics and giving consumers a chance to relive the nostalgia of yesterday with a modern twist.

ACHIEVEMENT :
We partnered with Hip-Hop Superstar ‘Lil Yachty and mega-icon Donny Osmond to infuse the best of the past and present to hype the “newest” recipes with a collaborative remix of the classic brand jingle and some of Chef Boyardee’s most iconic advertisements.

N°3 on Spotify Charts 

Over 200M+ Media Impressions

Over 500K plays on youtube