LIQUID DEATH
ABOUT :
We tried to have fun with the clichés of luxury marketing in the vein of high-fashion ads and fragrance ads, Nobody thinks of bong water as 'luxury.' But when you use Liquid Death, it is.He has this amazing gravity bong he uses a lot in his Stories. Wiz let us know that his fans loved those videos. So, we thought this would be a cool way to team up and play on the idea of how 'fancy' it is to buy Liquid Death and use it as premium water for your bong.
ACHIEVEMENT :
In this partnership, we've harnessed the brand's radical position and woven it seamlessly with the celebrity's charisma to obtain authentic + global reach.